How We Captured Millions of Impressions With Zero Ad Spend: The Playbook

Email signature marketing is just good marketing. It provides brand consistency, a professional sign-off, and if you’re ambitious, a campaign banner promoting your next event running under every message your company sends. It’s also reach you already own: every send puts you in front of your most important audiences, millions of times a year.

So why doesn’t everyone do it? Because getting there can come at a real cost. Pages of signature instructions, walking desk to desk, asking people to download and replace their banner…only to find out half of them haven’t touched it since 2023.

Join Shanan Burman, a marketing director with nearly two decades of experience running marketing initiatives at companies like Tesla, .efficiently, and HiHello, as she talks through the problem marketers know all too well and how she finally solved it, without touching a single inbox. The results made the case on their own. Email Signature Campaigns drove real impact in sales, delivered inbound traffic on 86% of business days last quarter, and outperformed several paid channels, with no ad spend behind any of it.

In this workshop, you’ll not only learn how she did it, but you’ll also have time to ask questions and get the campaign planning tools to do it on your own. Whether you’re a HiHello customer looking to get more out of your investment, or you just want to hear from someone who knows this struggle is real and how they overcame it, this session is by and for marketers. 

Register for our webinar:

Join us Wednesday, August 26th at 10 am PST for a 45-minute conversation and workshop by marketers, for marketers.

You'll leave with:

• A clear-eyed look at how to capture high-intent, untapped reach
• The real numbers behind one team's rollout
• A live, hands-on workshop setting you up to build your own campaign
• Campaign planning tools to take back to the office
• Q&A and hands-on support for how you can build your own campaign

Space is limited.

Shanan Burman
Marketing Director

Shanan combines deep expertise in marketing strategy and communications with a proven track record of driving growth. Before joining HiHello, she collaborated with global teams across three continents at .efficiently, led marketing for Tesla across six states and Washington, D.C., and contributed to Knight Capital Funding's success on its path to acquisition. When she's not driving marketing initiatives, Shanan enjoys spending time with her family.

Anum Ahmed
Senior Enterprise Account Manager

With extensive experience in Customer Success, Anum works directly with customers to help strategize on how to maintain brand consistency and promote growth. When not helping organizations scale their networking, she enjoys spending time with her family and enjoying sunny LA.