Your 2027 Playbook_ Maximize Your Event ROI 2
A HiHello Exclusive Webinar

Your 2027 Playbook: Maximize your Event ROI

A workshop for marketing and sales teams about the opportunity hiding in your event budget and how to make 2027 the best year yet. 
Thursday, November 5th at 10 am PST

We all know events work. Seventy nine percent of marketers say it's their highest-performing channel.  But every event has moments where value slips through: the weeks before, the rush on the floor, the days after.

We kept the event plan we already had and upgraded what happened around it. The events got better, and for the first time we could see how much, well beyond a lead count.

From the marketing setup to the field sales process, we're showing how smart teams prove the ROI on every event.

You'll leave with a playbook and strategies for maximizing every dollar of your event spend next year, including:

  • A repeatable setup process for any event, solo or team-run, ready before you land

  • Why pre-event promotion deserves the same planning as the booth itself

  • A lead capture approach that works no matter how a contact comes in.

  • Closing the speed-to-lead gap so leads don't go cold in the two weeks after
  • Turning "it went well" into a number you can actually defend to your CFO

     

You'll take home:

  • The 2027 Event Calendar & Promotion Planner: map your whole year in one place, with a promotion plan for every show

  • The Event Setup Checklist: the setup we run before every event, solo or across a team, done before you land.

Join us on November 5th at 10 am PST; space is limited. 
Speakers
Kelly_Leadership-Onsite-Portrait_4
[Hi] Kelly Fuscaldo (video)
Lily-Shuman
Lily Zay

Kelly Fuscaldo
Lead Enterprise Sales

Kelly Fuscaldo has been in Enterprise Sales for over a decade, supporting global organizations like GE, Oracle, AMD, Salesforce and Intel. She’s attended and hosted the full range of B2B events from 10,000+ attendees at expo centers like Javits and the Venetian to intimate C-Suite dinners and experiences like private suites at the Chicago Bulls and virtual wine tastings. Making these human experiences meaningful and authentic is a passion of hers. Kelly lives a quick train ride away from NYC in CT with her two boys and Husband.

Lily Shuman
Marketing Manager

Lily is a veteran B2B marketer. At HiHello, she runs events from start to finish: planning, promotion, on-site execution, and the post-event reporting that connects each one to pipeline. She has managed in-person and virtual events, from HiHello's TechCrunch Disrupt networking partnership to HiHello's webinar series. Outside of her marketing work, Lily lives in Georgia (Go Dawgs!) with her husband, their dog, and their cat.